ARTICLE – CSI Group Partners for Political Advocacy and Business Success

1.Communicate. At the very least, make a fact sheet of basic company information and your products. Use your website to keep insiders and outsiders informed. 2.Your website is on 24/7 worldwide. Why not use it to help you provide facts and minimize rumors.
3.Don’t oversell quality. But the fact is that in complex systems even redundant backups don’t always work. Statistically, outlying events can and will occur.4.Do demonstrate your sincerity, and discuss the steps that your company is taking to identify the problem, get the problem contained, and the immediate and long term corrective actions that your team is working on. 5.Don’t speculate on “Cause” nor “Blame.”